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How would you use social media for prospecting and lead generation?
It’s more than obvious that social media networks hold immense power in the world of business. These days, customers and prospects spend a lot of their time on these platforms, socializing, commenting, liking, and sharing. It’s clear that you need to make the most out of social media platforms if your goal is to gain more leads, generate more sales and boost revenue in your business. Have you heard of social prospecting before? Social prospecting (or social media prospecting) is the practice of using social networking platforms to find, research and engage with prospective new customers. Do you think calling is better? Think twice! 90% of decision-makers never answer a cold call, but 75% of B2B buyers use social media to make purchasing decisions according to LinkedIn. So you want to be trigger-ready where prospects are. And that’s social media. Essentially, there are several basic rules to follow when reaching out to prospects. Research and identify your prospect, including the social platforms. Who are t? What are their needs and where t look for answers? Listen and observe more than you share, especially in the beginning. When you identify the bigger social sites for your audience, listen and use what you hear — recurring concerns, needs, and questions — as leverage for real conversations. Build your personalized pitch and engage. Overall, focusing on being helpful is the best way to engage your prospect. Helping to meet a need will cause you to stand out amongst the crowd. Be authentic and approachable. Make sure that whichever social media platforms you work to optimize are grounded on a foundation of sincerity and honesty, as the alternative approach will ultimately turn off your target audience. Always test. Even if you have a template that works, it’s best practice to tweak your approach and test different approaches. It is great to be proactive! If you are curious to learn more about social media prospecting, here is a valuable resource for you to read. Hope I helped & all the best!
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Yaseen Social Media Prospecting: An Introduction Click here to download a FREE copy! (right click save).